Inside Self-Storage

NOV 2018

Inside Self-Storage (ISS) is an information source for industry owners, managers, developers and investors covering news, trends, facility operation, finance, real estate, construction, development, marketing, technology, insurance and legality.

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Page 24 of 71

solution). Many older sites were built in rural areas but have had cities grow around them. These properties offer great upside when renovated. Tell us a company secret. Most of our salespeople have a nickname. Not everyone has the pleasure of working in an office with The Deacon, Wormboy, Sparkles, Dreamkiller, BitterAngry and Hoodgie. If you could invite anyone from modern times or history to coach your staff, who would it be and why? Vince Lombardi because we are in Wisconsin, and it would be a crime to name anyone else. And during the coaching session, Brats and cheese shall be served! If President Trump were to write a Tweet about your business, what would it say? These Trachte buildings are going to be a huuuuuuuge deal. Great investment. The best people. I have no idea why I wasted my time on hotels and casinos for all of these years. It's gonna be beautiful. Why do you love the self-storage industry? One of the best things about self-storage is you're really selling a great product. It isn't exciting, but we've helped a lot of small business owners create a stable income for their families. What's the most pressing challenge facing your business this year, and how are you conquering it? Record levels of building demand. To address this, we're adding a major expansion to our manufacturing plant. In the past year, we've replaced more plant equipment with newer, more efficient machinery. What's the best thing to happen to your company since last year? The continued building boom is a challenge, but it's also allowed us to invest in many improvements in our manufacturing and office facilities. Please give us a sneak peek into a new product or service you're releasing in 2019. We expect renovation of existing properties is going to be a growing category, and we're working to streamline processing to wrap existing buildings in new steel (paint doesn't cover dents and is a temporary Founder: George and Arthur Trachte Owners: 100% employee owned CEO: Jeff Burbach Founded: 1901 Headquarters: Sun Prairie, Wis. Number of offices: 1 Number of employees: 210 East Milford Self Storage in East Milford, N.H. Trachte designs, manufactures and erects a variety of self-storage buildings. 2018 BEST OF BUSINESS BEST BUILDING COMPONENTS Free "Building Blocks of Self Storage" seminars coming soon: Knoxville, TN January 17 Dallas, TX February 19 Cincinnati, OH February 21 Des Moines, IA March 5 WINNER BEST OF BUSINESS BEST BUILDING COMPONENTS 2013 2014 2015 2016 2017 2018 November 2018 I ISS 23

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