Inside Self-Storage

DEC 2018

Inside Self-Storage (ISS) is an information source for industry owners, managers, developers and investors covering news, trends, facility operation, finance, real estate, construction, development, marketing, technology, insurance and legality.

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Page 43 of 55

A successful self-storage business begins with good employees. From management to maintenance, we want the strongest, most effective team possible running our ship. So, how do we ensure everyone is performing to their full potential? The key is staff evaluations. While open, daily communication between management and personnel is important in terms of coaching and facilitating growth, formal reviews are fundamental for short- and long-term improvement. They provide a structured way for everyone to be on the same page regarding expectations. When the entire team understands what's expected of them and what they can do to meet or surpass goals, they'll have a much better chance of success, and so will your business. The general purpose of a performance evaluation is to refocus your team. Ultimately, there are three goals for which to strive. Let's discuss those, as well as some best practices for conducting employee reviews. Goal 1: Open Communication It's vital to discuss performance expectations to ensure all employees are aware of their job requirements as well as the goals set for them individually and the business as a whole. This open communication isn't only an opportunity for you to give valuable feedback to employees, it's a chance for them to provide feedback to you, voice concerns, and ask for clarification on policies or standards. Establishing a two-way conversation signals to your employees that they aren't simply being judged; they're part of the improvement process. The better they understand their job requirements, the more likely they are to know what specifically is needed from them on the job. This empowers them to self-assess their daily work. Goal 2: Identify Training Needs Even the best employees have areas in which they can improve. Performance evaluations are an excellent opportunity to acknowledge where staff is excelling, Source: Clear Company, "10 Mind-Blowing Statistics on Performance Reviews and Employee Engagement" but they're also the prime time to look at areas that need enhancement. Making employees aware of ways in which they can do better, and then creating a plan to help them meet these new goals, is key to getting them where you want them to be. It's always important to provide ongoing suggestions and corrections throughout the year, particularly if there's a mistake that should be corrected on the spot. The evaluation period is a time to look at the bigger picture of how everyone is doing. Be transparent in your expectations so employees know where they should focus their efforts in the coming year. Provide them with the necessary tools and a plan as to how to really thrive in those areas. Goal 3: Motivate Exceptional Work Evaluations are a literal assessment of work and whether it meets the standards you've set for your establishment. In addition to identifying places where employees could use reinforcement training, they're an excellent way to acknowledge the great things being done by certain individuals. 80% of Gen Y said they prefer on-the-spot recognition over formal reviews. 78% of employees said being recognized motivates them in their job. 69% of employees say they would work harder if they felt their efforts were better recognized. 53% of employers said they don't actively track improved performance. 43% of highly engaged employees receive feedback at least once a week. Reviews and Employee Engagement Goals to meet, guidelines to follow By Susan Haviland Best Practices for Staff Evaluations 42 ISS I December 2018

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