Inside Self-Storage

FEB 2019

Inside Self-Storage (ISS) is an information source for industry owners, managers, developers and investors covering news, trends, facility operation, finance, real estate, construction, development, marketing, technology, insurance and legality.

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Subscribe to Our FREE Weekly Newsletter. Stay on top of what's happening in the industry and get links to the in the industry and get links to the latest news, feature stories, videos, latest news, feature stories, videos, and more straight to your inbox. and more straight to your inbox. SIGN UP TODAY! insideselfstorage.com/newsletter Subscribe to Our FREE Weekly Newsletter. How to Get Started If you're ready to jump in, you'll need to conduct thorough market research to find out what will sell in your area. When it comes to offering specialty storage, location is everything. For example, an underground wine-storage club might not be profitable in rural South Dakota, but it would surely be popular in Portland, Ore. If you're near a large recreational area, you're in prime real estate for RV and boat storage. Once you've developed a business plan, it's time to get busy with Web marketing. It's easy to target customers for specialty storage using keywords such as "boat storage near Lake Madison" or "wine collector's club in Seattle." Work with a marketing team to fine-tune your target strategy, improve your search engine optimization and reach the renters who are looking for certain types of storage in your area. With all the options renters have today, it takes a unique business model to stand out among competitors. Niche storage is a great way for facility operators to get noticed online and develop new relationships in their communities. If you're looking to build a new facility or renovate an existing property, it's the perfect time to research, analyze and explore the opportunities for specialty storage in your market. By adding premium storage space, you can boost revenue and bring in more rentals for years to come. Jana Haecherl is a marketing-content writer for storEDGE, which offers a comprehensive suite of technology solutions designed specifically for the self-storage industry. As a graduate of South Dakota State University with a master's degree in mass communication, she enjoys bringing technology, Web marketing, and industry news and tips to self-storage owners and managers. For more information, call 913.954.4110; visit www.storedge.com. LEARN MORE Learn more about ancillary income streams in the seminar "Making More Money With Self-Storage Profit Centers," to be presented by Steve Jeffers at the upcoming ISS World Expo in Las Vegas. Get details and register at www.issworldexpo.com. Can't wait? Check out the video "Thinking Beyond the Unit: Add-On Profit Centers for Self-Storage," available in on-demand and DVD formats exclusively at www.iss-store.com. February 2019 I ISS 15

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