Inside Self-Storage

FEB 2019

Inside Self-Storage (ISS) is an information source for industry owners, managers, developers and investors covering news, trends, facility operation, finance, real estate, construction, development, marketing, technology, insurance and legality.

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If you're partnering with a third party, it's important to create a method for tracking which leads come through your business so you get credit for these customers. An e-mail or online contact form is a perfect way to follow activity. As with any new offering, you need time to let it grow roots. Be diligent with your mission but patient through the start-up process. You may not see an immediate return on your efforts, but over time, customers will learn about the services you offer and come to your door for help. Maintaining Quality Once you've established your service and process, it's critical to maintain a high standard of quality. If you use a partner, you'll need to ensure customers receive top-notch service from the company. It's important that the mover live up to the quality of your own brand. If it doesn't share your values, it could be time to look for a new partner. If you start your own moving company, you'll need to oversee and evaluate the level of service your employees provide. This means damages, timeliness and efficiency must be tightly controlled to ensure customers are getting the best experience possible. Whether you partner with a mover or do it yourself, moving services can create value for your bottom line, customers and brand. The more comprehensive your offerings become, the more you'll enhance the customer experience. Remember that your prospects are likely in the middle of some sort of transition. Why not give them a one-stop-shop for everything they need? Joseph Biard is operations manager for U Storage, which operates four self-storage facilities in Arkansas. He leads a growing team of facility managers and works to develop the company's operational framework. He has experience in team development, sales and marketing management, budgeting, and facility maintenance. To reach him, e-mail joseph@myustorage.com; visit www.myustorage.com. Who Uses Moving Companies? Source: American Moving & Storage Association 44% Individuals 38% Corporate 16% Military 2% Federal government LEARN MORE To learn more about ancillary products and services for self-storage, join us at the upcoming ISS World Expo in Las Vegas, April 1-4. Get details and register at www.issworldexpo.com. 24 ISS I February 2019 www.insideselfstorage.com

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