Inside Self-Storage

FEB 2019

Inside Self-Storage (ISS) is an information source for industry owners, managers, developers and investors covering news, trends, facility operation, finance, real estate, construction, development, marketing, technology, insurance and legality.

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INSIDE SELF-STORAGE I February 2019 I VOLUME 28 I NUMBER 2 ISS INSIDE SELF-STORAGE (ISSN 1087-4054) is published monthly, by Informa Exhibitions LLC 2020 N. Central Ave. #400, Phoenix, AZ 85004; (480) 990-1101, Fax # (480) 990-0819. Periodicals postage paid at Phoenix, AZ, and additional offi ces. POSTMASTER: Please send address changes to: ISS INSIDE SELF-STORAGE, P.O. Box 3439, Northbrook, IL 60065-3439. Volume 28, Number 2. ISS INSIDE SELF-STORAGE subscription rates: one-year Domestic $99; one-year Canada USD $115; one-year Foreign USD $150. All subscriptions are nonrefundable. Copyright ©2017 Informa Exhibitions LLC. All rights reserved. The publisher reserves the right to accept or reject any advertising or editorial material. Advertisers, and/or their agents, assume the responsibility for all content of published advertisements and assume responsibility for any claims against the publisher based on the advertisement. Editorial contributors assume responsibility for their published works and assume responsibility for any claims against the publisher based on the published work. No part of this publication October be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without permission in writing from the publisher. All items submitted to ISS INSIDE SELF-STORAGE become the sole property of Informa Exhibitions LLC. Editorial content October not necessarily refl ect the views of the publisher. All correspondence and inquiries should be addressed to: ISS INSIDE SELF-STORAGE, 3300 N. Central Ave., Ste. 300, Phoenix, AZ 85012. Vice President, Inside Self-Storage Teri L. Lanza Editor Amy Campbell Contributing Editor Tony Jones Business-Development Manager Debbie Pirkey Project Coordinator Kortney Hannes Founder Troy Bix Art Director Robert Rys Production Manager Bonnie Streit Subscription Customer Sales 800.581.1811 Events Department Senior Director, Events Aleigha Frazier Marketing & Education Manager Melissa Black Informa Exhibitions U.S., Construction & Real Estate Inc. President Rick McConnell Director Jayne Dalton Human Resources Manager Erin Dudley Colvin Published by Informa Exhibitions LLC 2020 N. Central Ave. #400, Phoenix, AZ 85004 Phone 480.990.1101 Fax 480.990.0819 Website: www.insideselfstorage.com FEATURES 14 More Than Just Units If you're looking to boost revenue, consider specialty storage options. Check out these ideas on what to offer and how to get started. By Jana Haecherl 16 Rethinking Your Retail As a storage operator, you have a captive audience when it comes to retail merchandise. Consider this advice for managing a successful sales center. By Krista Diamond 18 Pour on the Profit! Wine storage can be a lucrative profit center—in the right market. This article offers insight on design, marketing and more. By Amy Campbell 22 Making a Move Toward Ancillary Revenue If you regularly recommend movers to your customers, consider offering your own moving services! Learn about options, logistics and more. By Joseph Biard 26 Finding Profi t in Propane Sales Propane sales are an innovative way to diversify your services. Here's first-hand insight from a site manager who can vouch that it's a revenue generator. By Steven Jeffers 28 Driving Revenue With Vehicle Storage Vehicle storage can be a great addition to a facility, but it isn't right for every location. Here are some pros and cons to help you decide if it's a good fit. By Derek Hines 30 The Synergy Between Storage and Truck Rentals As a profit center, truck rentals can be easy to implement. Here are some advantages of providing the service and a summary of business requirements. By Tom Kardys 32 The Value of Tenant Insurance Offering tenant insurance is a proven way to generate revenue. Learn about the benefits and how to implement a successful program. By Mario J. Macaluso 34 Can You Make Money From Thin Air? A cell-tower lease can be a wonderful source of ancillary income, but consider these pros and cons before you sign the dotted line. By Hugh D. Odom DEPARTMENTS 4 The Inside View 6 News 9 Self-Storage Talk 10 ISS World Expo Preview COLUMNS 36 In the Trenches Tips to Keep Your Curb Appeal Looking Fresh By Kevin Edwards 38 Legal Perspectives Avoiding Tenant Soap Operas and Legal Drama By Scott Zucker MORE ADD-ON PROFIT Ancillary income streams are an obvious way to bolster your bottom line. If you want to learn more, attend the seminar "Making More Money With Self-Storage Profit Centers" at the upcoming ISS World Expo. Get details and register at www.issworldexpo.com. Can't wait until April? Check out the on-demand and DVD videos on this topic at www.iss-store.com. 2 ISS I February 2019 www.insideselfstorage.com

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