Inside Self-Storage

MAR 2019

Inside Self-Storage (ISS) is an information source for industry owners, managers, developers and investors covering news, trends, facility operation, finance, real estate, construction, development, marketing, technology, insurance and legality.

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1/2 H Getting Started If you search online for PWAs, you may be overwhelmed by the information at your fingertips, and that's OK! As with all great things, there's a lot to consider. For the average self-storage facility, developing a PWA may be out of reach. You could try to build one on your own, but there are many companies that specialize in PWA development. Google provides a wealth of knowledge for software developers who produce these technical programs. Whether you develop a PWA or partner on one, remember it's often better to keep things simple. When trying to create a more profitable online presence, it can be beneficial to use the services of a proven digital marketing agency that can ensure your website makes the transition without a hitch. After all, having a website that's difficult to use or maintain may cause more damage than benefits. Don't forget to optimize your website for SEO. While there are other ways to help your rankings, such as completing Google My Business listings and gathering online reviews, having a fast website filled with relevant, genuine keywords will benefit your organic rankings. Part of staying relevant in the digital age is ensuring your website and online presence are modern and engaging. PWAs can help create a meaningful presence that's optimized for mobile, desktop and tablet users. Laura Gattis is a marketing specialist for The Storage Group, a provider of self-storage technology products and services including website design, search marketing and an industry progressive web app. She earned a master's degree in media innovation from the University of Nevada. Her expertise lies in social media management, digital marketing and strategic communications. For more information, visit www.storageinternetmarketing.com. • Pinterest rebuilt its mobile site as a PWA and saw core engagement increase by 60 percent. It also saw a 40 percent increase in time spent on site. • Treebo saw a 4x increase in its conversion rate year-over-year. • Petlove's PWA resulted in a 2.8 times increase in conversion and time spent on site. • Uber's PWA takes less than three seconds to load, even on a 2G network. • Tinder cut load times from 11.91 seconds to 4.69 seconds with its new PWA, which is 90 percent smaller than its Android app. Source: PWAstats.com Proof in the Pudding Tons of companies are reporting increased user engagement and customer conversion using a PWA. Check out these examples: March 2019 I ISS 27

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