Inside Self-Storage

MAR 2019

Inside Self-Storage (ISS) is an information source for industry owners, managers, developers and investors covering news, trends, facility operation, finance, real estate, construction, development, marketing, technology, insurance and legality.

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INSIDE SELF-STORAGE I MARCH 2019 I VOLUME 28 I NUMBER 3 ISS INSIDE SELF-STORAGE (ISSN 1087-4054) is published monthly, by Informa Exhibitions LLC 2020 N. Central Ave. #400, Phoenix, AZ 85004; (480) 990-1101, Fax # (480) 990-0819. Periodicals postage paid at Phoenix, AZ, and additional offi ces. POSTMASTER: Please send address changes to: ISS INSIDE SELF-STORAGE, P.O. Box 3439, Northbrook, IL 60065-3439. Volume 28, Number 3. ISS INSIDE SELF-STORAGE subscription rates: one-year Domestic $99; one-year Canada USD $115; one-year Foreign USD $150. All subscriptions are nonrefundable. Copyright ©2017 Informa Exhibitions LLC. All rights reserved. The publisher reserves the right to accept or reject any advertising or editorial material. Advertisers, and/or their agents, assume the responsibility for all content of published advertisements and assume responsibility for any claims against the publisher based on the advertisement. Editorial contributors assume responsibility for their published works and assume responsibility for any claims against the publisher based on the published work. No part of this publication October be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without permission in writing from the publisher. All items submitted to ISS INSIDE SELF-STORAGE become the sole property of Informa Exhibitions LLC. Editorial content October not necessarily refl ect the views of the publisher. All correspondence and inquiries should be addressed to: ISS INSIDE SELF-STORAGE, 3300 N. Central Ave., Ste. 300, Phoenix, AZ 85012. Vice President, Inside Self-Storage Teri L. Lanza Editor Amy Campbell Contributing Editor Tony Jones Business-Development Manager Debbie Pirkey Project Coordinator Kortney Hannes Founder Troy Bix Art Director Robert Rys Production Manager Bonnie Streit Subscription Customer Sales 800.581.1811 Events Department Senior Director, Events Jennifer Holden Marketing & Education Manager Melissa Black Informa Exhibitions U.S., Construction & Real Estate Inc. President Rick McConnell Director Jayne Dalton Human Resources Manager Erin Dudley Colvin Published by Informa Exhibitions LLC 2020 N. Central Ave. #400, Phoenix, AZ 85004 Phone 480.990.1101 Fax 480.990.0819 Website: www.insideselfstorage.com FEATURES 16 Technology in Action We spoke to facility operators about how they're employing technology, the challenges they've face during implementation and staff training. Read what they had to say. 22 5 Steps to Tech Success The trick to making technology work for your storage operation lies in successfully introducing it to your staff. Follow these five steps to get your employees on board. By Jim Ferguson 24 Tech Tools and the Customer Journey Technology is helping operators rent units faster and bring in more revenue. Read how tech advancements streamline and improve the customer journey, from lead to lease. By Kevin Kerr 26 Understanding Progressive Web Apps This new technology creates a faster, integrated channel for reaching customers online. Learn about the benefits and drawbacks, and how to get started using a PWA. By Laura Gattis 28 Speak Up! The next user technology interface is voice-driven. Here's how voice-enabled devices can improve the self-storage industry and overall customer experience. By Jon Loftin 32 The Benefi ts of Advanced Video Analytics Advanced video analytics can enhance security and operational efficiency at a self-storage facility. Find out how to leverage this artificial intelligence. By Jeff Flowers 26 32 28 24 22 16 2 ISS I March 2019 www.insideselfstorage.com

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