Inside Self-Storage

MAR 2019

Inside Self-Storage (ISS) is an information source for industry owners, managers, developers and investors covering news, trends, facility operation, finance, real estate, construction, development, marketing, technology, insurance and legality.

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See us at ISS World Expo™ Booth #1002 Security Concerns Data security and privacy are significant concerns today with all this new technology. Amazon and Google say their assistants only start recording information after they've heard the wake phrases "Alexa" or "Hey Google." Users can delete any information that was stored. The attack vector for smart speakers is small, meaning a hacker would have to access Amazon or Google or your physical device. Your laptop and Web browser, which store more critical information, are much more open to cyber-threats than a voice-controlled device. Adapting to Demand "Amazon, Apple and Google are investing billions to make voice recognition the main way we communicate with the Internet. We need to take proactive steps to ensure we're part of this new shift in user experience," says Robert A. Chiti, CEO and president of OpenTech Alliance, a provider of self-storage kiosks, call-center services and other technology. Investigate the benefits of incorporating voice-enabled devices into your day-to-day operation, including how people use them and how they can enhance the customer experience. As with any new technology, it's important to choose an open platform that allows for integrations with many devices as opposed to a closed, end-to-end solution. Just as Web and mobile search displaced the Yellow Pages in how customers find and use self-storage, voice-enabled devices can drive even greater change. As consumers use these platforms, the more functionality they'll expect. Potential self-storage users will ask their device for the closest facility, then to reserve a unit, pay their rent, schedule a move-out or perform other functions. Facility operators should think about how they'll use this new technology to stay competitive in a quickly evolving industry. Jon Loftin is vice president and IOE (Internet of Everything) product owner for OpenTech Alliance Inc., a Phoenix-based provider of self-storage kiosks, call-center services and other technology. He has more than 25 years of hands-on experience in the storage industry, specializing in technology advancements, particularly for access control. For more information, call 800.481.7459; e-mail sales@opentechalliance.com; visit www.opentechalliance.com. • One in six Americans now owns a smart speaker. • 40 percent of adults use voice search once per day. • By 2020, 50 percent of all searches will be by voice. • 72 percent of people who own a voice-activated speaker say their devices are often used as part of their daily routine. Source: Alphametic, "Voice Search Statistics" Voicing the Stats 30 ISS I March 2019 www.insideselfstorage.com

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