Inside Self-Storage

JUN 2019

Inside Self-Storage (ISS) is an information source for industry owners, managers, developers and investors covering news, trends, facility operation, finance, real estate, construction, development, marketing, technology, insurance and legality.

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S hortly after being promoted, Heather Seldon and Kimberly Robinson approached their boss at StayLock Storage with just one request: to attend this year's Inside Self-Storage (ISS) World Expo in Las Vegas. "We're such a new company and we want to learn everything we can about storage," says Robinson, operations manager for StayLock, which has expanded its portfolio to 59 locations since its founding three years ago. These ladies were among hundreds of other "boots on the ground" operators who attended this year's show seeking guidance on how to manage business growth in a flourishing industry. Overall, the April 1-4 event at The Mirage Hotel & Casino drew more than 4,000 participants from all 50 states and nearly 30 countries. It also attracted more than 1,200 first-time attendees eager to learn. "Our heads are still reeling a bit from all the activity," says ISS Vice President Teri Lanza, who's been with the brand for 20-plus years. "The energy, excitement and optimism around this year's show was astounding. Yes, we had record attendance, which we love to see; but more impressive to me was the fervent interaction I witnessed, not only between experts and attendees but among fellow operators. People are thirsty for self-storage knowledge, and they're asking all the right questions in 2019. It bodes very well for this industry." More Learning Much like the storage industry itself, the ISS World Expo education program experienced amazing growth this year. The move to a new venue allowed expansion to six education tracks from five, plus a complete International Program and full set of vendor presentations. Table Talks (formerly roundtable discussions) grew more than 30 percent, and there were four open-forum Q&A sessions this year rather than two as in past years. It all started with four well-attended practicums on April 1, including the return of two Development Workshops. Also on offer that day were the revamped Digital Marketing Workshop, hosted by the team at Automatit Inc., and Legal Learning Live with industry attorney Jeffrey Greenberger. The next morning, attendees enjoyed a keynote presentation by bestselling author, speaker and former stand-up comedian Brian Carter, who spoke about, "Eruption, Not Disruption: How to Bulletproof Your Enjoying the Keynote Address LEARN MORE The 42 education seminars recorded during this year's ISS World Expo are available for pre-order! For DVD copies, place your orders now at iss.store.com. You can purchase singles or choose from nine discount packages. For on-demand versions, check back on June 28. Expo Quick Facts • 4,000+ participants • 50 states represented • 200+ international attendees from 28 countries • 1,200+ fi rst-time attendees • More than 220 exhibitors Self-Storage Customer Experience to Attract and Retain More Tenants." Between sidesplitting anecdotes, Carter shared five keys to providing the ultimate customer experience and discussed ways in which technology and social media are changing the way self-storage operators interact with tenants. Pumped from this early-morning kickoff, attendees then moved into the robust seminar program, choosing between the Building, Investing, Management, Marketing, Ownership and Technology ISS World Expo attendees rave about new venue and programming More, Bigger, Better ISS WORLD EXPO WRAP-UP 12 ISS I June 2019 www.insideselfstorage.com

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