Inside Self-Storage

JUN 2019

Inside Self-Storage (ISS) is an information source for industry owners, managers, developers and investors covering news, trends, facility operation, finance, real estate, construction, development, marketing, technology, insurance and legality.

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Tracks. Many of this year's presenters were self-storage managers and owners, and attendees truly embraced this peer-to-peer learning format. "Seminars worked like clockwork, and our team was able to go to every seminar or workshop we wanted to," says Alexander Haggar, general manager of Haggar Group, which operates 19 facilities under the StorWise Self Storage brand. "We learned a few marketing tips and some operational tips on maintenance and aesthetics." A new networking and educational opportunity that received rave reviews was the all-new Overtime With the Experts, which allowed attendees to engage in conversation and Q&A with presenters immediately after each seminar. Now, attendees needn't rush the stage to interact with show experts—they get 30 minutes of quality time with them upon the conclusion of each session. The education program continued April 3 with more seminars as well as the new and improved Self-Storage Q&A sessions. Rather than a single large forum devoted to all things storage, which was the format in years past, there were three separate events laser-focused by topic: Investing & Development, Management & Marketing, and Technology & Innovation. Each was led by two industry experts specializing in those fields. The new format was a real hit with attendees, who were able to drill down on the topics that mattered most to them. The popular Legal Q&A also returned this year, taking place after expo hours on Wednesday. The final day of the show featured four more specialty workshops: Advanced Legal, Management Mastery, Owner Excellence and Staffing Success. The first three, while not new to the program, were all refreshed with new speakers and content for 2019, while the fourth was entirely new. Overall, attendees found the comprehensive education program strong and insightful. "There were so many sessions that it was hard to decide which ones to attend," says Paula Dukesherer, manager of Bolsa Chica Self Storage in Westminster, Calif., who's now armed with new strategies to put into practice at her facility. "I have a few items that we need to add into our rental agreement to be sure we're following current regulations, and I'll also be increasing our fee for cutting locks," she says. More Interaction With nearly 30,000 square feet of space, the new venue enabled the ISS Exhibit Hall to grow significantly. Not only did the show boast more booths, they were larger and brimming with special features, from actual storage buildings and steel containers to moving trucks and lots of technology. An extra hour of exhibits on April 2 allowed more time to mingle with more than 220 product and service suppliers. Beth Staudt, operations manager for Five Star Store It in Cleveland Heights, Ohio, was pleasantly surprised by the range of offerings. "It's great that I can talk to three different vendors to get their ideas on specific issues," she says, adding that vendors were very happy to share their expertise with her. "They can be a great sounding board." Creating lasting relationships with exhibitors is what draws Justin Jones, owner of Monument Court Storage in Concord, Calif., to the expo every year. "My return on investment in regard to the ISS World Expo has been off the charts for the many years I've been attending," he says. "The relationships have paid off for me in real dollars due to meeting them face-to-face. When I call and need support, they know me, they take care of me. They know I'll see them again next year." Preparing to enter the exhibit hall Members of the ISS Team during the evening cocktail reception SAVE THE DATE! The Inside Self-Storage World Expo will return to The Mirage, April 14-17, 2020! Watch for details at issworldexpo.com. In addition to a lounge area where attendees could relax, check e-mail or hold small meetings, the exhibit hall featured live product demos and the all-new Association Row, where attendees could speak with representatives from state and national industry associations. Additional networking events included the Buyers & Sellers Meeting and the evening cocktail reception that featured music and hors d'oeuvres as well as a special "selfie" station where partygoers could take photos with fun props. Meeting other storage professionals was a highlight for Staudt, who planned to prepare a summary of her experience for her co-workers and executive team. "Just talking with other owners and operators is so valuable," she says. "It was a wise investment to send me here." June 2019 I ISS 13

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